Korra - Digital Advertising Agency

Personal Touch is the Next Big Thing in the World of Marketing Marketers of the contemporary era are well aware of the fact that ‘personal connections’ are required to make judicious use of the marketing opportunities at hand. If you are a marketer working for a digital ad agency, then it would be interesting to note that campaigns employing ‘personal touches’ have a greater chance of succeeding than the ones that lack ‘personal touches’. Well, that is because going personal helps the marketers to connect with the audiences in a much better way than usual. Also, such campaigns are able to resonate well with the masses. Therefore, it won’t be wrong to say that being personal helps you leverage the impact of your digital marketing campaigns : Here is why digital marketing campaigns need to be personal: Enhances the Overall Customer Experience Customer experience has a major role to play in today’s day and age. Many of the experienced marketers would agree that modern-day marke...

Digital media seems to be changing the way we look at advertising. The thing is: we have unlocked an era wherein the likes of Twitter and Facebook are being eaten for breakfast and lunch by marketers across the globe. Think of any digital marketing campaign and the likes of Facebook, along with the company website will automatically come to mind. However, not everybody finds it easy to make the most of social media in an effective and judicious manner. You need to follow a set of rules in order to take your digital marketing campaign to the next level. Here are a few handy tips that would help: Have Clearly Defined Objectives in Mind Yes, having an objective in mind does help you a lot. The thing is: if you have an objective in mind, then you will work towards it without thinking of anything else. Digital marketing campaigns have to be channelized, i.e. they need to focus on a particular thing at a time. Take this for an example: if the idea is to launch a new product or serv...