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How to Choose the Best Set of Keywords for SEO?(Part 1)

It goes without saying that keywords are valuable. All those who want to get their content/website ranked in Google search results should start making a list of relevant keywords for their business.   However, choosing any keyword is not the way to go about things. What you need is a set of keywords that is relevant. SEO companies in India are putting in a lot of effort in order to put a bunch of keywords together. The idea is to go for the keywords that the target segments can relate to. If you want your content/website to rank as part of Google’s search results, then do undertake a considerable amount of research in order to get things started.   Search Intent Needs to be Analysed Search Intent is of utmost importance. The keywords you choose have to be analysed. The type and kind of keywords you choose would depend upon the intent. Take this for an example: navigational keywords are the ones that are typed in the search engine. You navigate to a webpage or website ...

Where Does Social Media Stand in Modern-Day Marketing?

 There has been a lot of chatter around social media in recent times. A contemporary marketing campaign cannot do without social media. Social media is the fulcrum around which a campaign revolves. However, it is not everybody’s cup of tea to use social media effectively. Also, using social media for the sake of using it would do no good.  The key is to use social media effectivity. Several digital marketing companies in Delhi/NCR are searching for newer ways of putting social media platforms to use. However, not everybody is able to unlock the true potential of social media.  Here is where social media stands in 2021 Conversations Hold the Key to Success: Exciting conversations end up capturing the imagination of the average online user/consumer. Digital marketing companies in Delhi/NCR are well aware of the fact that conversations go a long way if the idea is to peep inside the head of the consumers and online users. Give them what they are interested in and encourage ...

How Well can Search Engine Optimisation be Used to Leverage Searches?

There has been a lot of talk around Search Engine Optimisation.   All of the marketers are working closely with SEO companies to create a bunch of potent keywords that are not just reactive but relevant as well. Search Engine Optimisation (SEO) is here to help marketers and businesses with the optimisation bit. The idea is not just to formulate keywords, but also know what the target audience and the heterogeneous segments within it are searching for. Searching for a SEO company in India isn’t a tough ask as there are many of them waiting with the wings to be hired by someone. However, if you are searching for only the best SEO Company in India , then look no further than Korra Worldwide Advertising. Here is how you can use SEO to your absolute advantage: Meta Titles and Descriptions Have to be in Place Meta titles and descriptions have to go with each of the links that you post online. These titles and descriptions are amongst the first things that are tracked by search...

4 Foolproof Strategies for Better Audience Engagement on Instagram

As a popular social media platform, Instagram is a powerful marketing tool for businesses. You can use Instagram posts and stories to engage with your audience and customers. You can share photos and stories on Instagram as a way to connect with your audience and promote your product/ brand. With over 500 million active users across different ages, gender, occupation, you can use engaging content and hashtags for Instagram marketing.  Hire the best  digital marketing agency  in Delhi NCR like Korra Worldwide Advertising Pvt. Ltd. for social media marketing for your brand. They offer 360-degree content marketing services like SEO, website content, etc. Here are some tips that work every time to engage with your audience on Instagram:  Set a Clear Vision Always set a clear goal and vision for your Instagram marketing. You can showcase the bestselling products, customer testimonies, behind the scenes, etc. on your Instagram for business account. Focus on building...

5 Powerful Ways for Audience Engagement Across Social Media Platforms

  During the pandemic, businesses are switching to social media platforms to market their products/ services. You can reach millions of potential customers worldwide by using social media platforms like Facebook, Instagram, Twitter, and Youtube.  To create brand awareness, you need to consistently post and engage with your audience on social media. You can hire a  digital marketing company in Delhi   like Korra Worldwide Advertising Pvt. Ltd . to market your product/ brand online. Here are five effective strategies to use social media platforms to market your product:  Brand Awareness Use social media digital marketing platforms to increase your business visibility and increase website traffic. Firstly, create social media accounts for your business and start posting consistently. Increase your brand identity by applying a social media strategy. A  digital marketing company in Delhi  can help you to engage with your audience and get potential cu...

Effective Social Media Marketing Strategies for Small Businesses (Edition 2)

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Businesses have taken on social media to reach out to a diverse group of audiences. As more and more people are going online, even traditional businesses are embracing the transition to social media marketing.  If you are a small business looking to expand your business by taking advantage of social media marketing, hire an ad agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd.  At Korra, you get a dedicated social media manager to manage and grow your social media presence. Influencer marketing is an effective strategy for small business to market their product/ service to the customers. You can choose an influencer to promote your product or have a designated brand ambassador to do the same.  Continuing from edition 1 , regarding effective social media strategies for small businesses, we have these key pointers to consider: Learn from Your Competitors Check out what similar businesses with the same customer bases are doing. You can avoid the trial and...

3 Reasons Content is Still the Undisputed King of Marketing

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 Social media advertising and marketing campaigns form the heart and soul of a digital advertising agency. If you want to make the most of your content marketing strategy, then it goes without saying that your content has to be top notch. Get in touch with any  content marketing agency in Gurgaon  and you will realize that efficiently channelized content helps drive positive customer feedback. Here are a few reasons why content is the heart and soul of any digital marketing campaign. Here is why content is the backbone of any marketing campaign, big or small: The Heart and Soul of Customer Engagement Customer engagement happens when the content you create is top-notch, and that will happen only when you create content that is engaging enough to lure the online audience to your website. Web design companies in India love to keep it crisp and concise while creating a corporate website. The idea is to create content that induces people to take action (buy a product...