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Why use Bite-Sized Content in Social Media Marketing in 2024?

  The content on social media has undergone a sea change in recent times. Nobody has the time (or patience) to read a long and elaborate piece of text (written content). Also, there has to be variety in the content a company provides on social media. Combine various forms of content, such as videos, text, graphics, pie charts, etc. to create a vivid (and rich) narrative. Social media marketing companies in Gurgaon (and in different parts of the world) are looking at various ways to retain a customer/user’s attention. Unfortunately, the attention span of an average online user is going downhill at a rate of knots. According to reports, the average attention span of an online user is just eight (8) seconds. So, a social media marketer should be skillful enough to capture the user’s attention in less than eight seconds. Here is why using bite-sized content on social media is important in 2024: Shorter Content Pieces are Snackable Yes. Shorter content pieces are snackable. Pl...
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What Makes SEO an Important Part of Content?

SEO is search engine marketing. All those who have a liking for content creation would know that content is the king, but not all content is able to get the traction it deserves. So, what is it that makes a piece of content successful or unsuccessful? Well, it is the SEO strategy you follow that ends up making a piece of content successful or unsuccessful. Also, social media marketing agencies in Gurgaon are here to help you out if you are looking to create the best content for your website, and for your brand and company’s official social media handles as well. There are several keywords that you will get. The story you weave has to revolve around the keywords you choose.  Here is what SEO Does: • SEO is all about having the right keyword in the right place.  • The keywords you choose should have high search volumes • Only keywords with high search volumes will rank in the search results • Even social media campaigns have keywords in them • All of it would boil dow...
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Does Digital Marketing Really Work?

Digital marketing has been in the news for a long-long time now. You cannot think of any contemporary marketing campaign in the absence of digital marketing. Let us face the fact that digital marketing is everywhere. You want (and need) it to be everywhere because anybody and everybody you come across is using digital media. Social media, for instance, is used by people across all age groups. Search for the best digital marketing agency in Gurgaon if you are looking to turn your digital media campaigns into a roaring success. However, there is a question that demands an immediate answer. The question is: Is digital marketing really effective? Does it have an impact on the user/TA’s mind? Well, here is the answer for you:  •   Digital marketing is effective when it comes to disseminating your messages because this medium of communication ends up reaching the masses. Here is an example; if a company posts something, say a new product update, on the likes of Facebook, Instag...
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How Does Social Media Make Your Brand: Part I

  It is a given fact that social media is the undisputed star of new-age marketing and advertising practices. People across all age groups use social media. This means you can post a product on social media if you want it to attract eyeballs. Your product can be as stupendous as a smartphone or as bite-sized as a candy. Social media has the power to make or break a brand, no matter how big or small it is. Social media influencer marketing  is also a great way of amplifying your brand. If you are a social media user, then you’d be well aware of the fact that the likes of Facebook, Twitter and Instagram are filled with countless brand-centric messages, such as advertisements, product descriptions, listings, promotional videos etc. So, it can easily be said that there is no dearth of exciting promotional content on social media for the viewers to look forward to. To answer the question, here is how social media makes a brand: ·  For starters, social media is used for brand a...
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The Basics of Digital Marketing and Advertising That Aren’t Very Basic

 Digital marketing agencies, for a long-long time, have been looking at innovative ways to interact with their customers and online users. Digital marketing influencers and companies spend millions and millions more in order to conceptualise and develop the best digital marketing strategies and campaigns for your customers and/or clients. Most digital marketing influencers and agencies think that going digital is all about creating a Facebook Handle in the company’s name. However, what you need as a digital marketer is a story that can you can tell your consumers. It’s one thing to give facts and figures. However, it happens to be a completely different thing to provide your customers with a story that tends to resonate with them.  Here are the various basics of digital marketing that aren’t very basic in a world governed by cut-throat competition: •To begin with, the brief needs to be followed religiously. All those who have been working in an agency environment would be well...
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What’s Great About Social Media When It Comes to Digital Marketing?

  Social media is the talk of the town in 2022. All those who want to interact with a wider customers and consumers should definitely start taking social media a bit seriously. The good thing about social media is: a campaign developed for social media can be leveraged across geographical boundaries. People of all ages would love to watch corporate videos, Instagram and Facebook campaigns. Approach a corporate video production company if you want to get a corporate film made in order to leverage your brand presence and popularity. Approach only the best video company to get the job done because you don’t get a corporate video made every second day. Therefore, it is important for you to approach the best professionals when making a video for social media. Also, here is what’s special about social media in digital marketing: With social media, you can approach customers and consumers in different countries. These customers can voice their concerns over the likes of Facebook an...
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7 Social Media Marketing Tips that Work Every Time

 If you are a start-up or an organization, social media marketing is an indispensable tool. If you are on a limited budget, use social media marketing effectively. You can market your product to thousands of customers using social media platforms.  You can hire a digital advertising agency in India like Korra Worldwide Advertising Pvt. Ltd. You will get a dedicated social media manager assigned to your account. Korra Worldwide Advertising Pvt. Ltd. is a digital advertising agency in India offering a 360° digital marketing solution for your product/ service. Check out the proven social media marketing tips for your organization: Primary Platform  As a start-up, use social media marketing for your business. You can research thoroughly for your target audiences. You can filter out your target audience and choose the primary social media platform to start posting. Brand Voice Create a brand voice for your customers about your product/ service.  What are your customers l...
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