Why use Bite-Sized Content in Social Media Marketing in 2024?

 The content on social media has undergone a sea change in recent times. Nobody has the time (or patience) to read a long and elaborate piece of text (written content). Also, there has to be variety in the content a company provides on social media. Combine various forms of content, such as videos, text, graphics, pie charts, etc. to create a vivid (and rich) narrative.

Social media marketing companies in Gurgaon (and in different parts of the world) are looking at various ways to retain a customer/user’s attention. Unfortunately, the attention span of an average online user is going downhill at a rate of knots. According to reports, the average attention span of an online user is just eight (8) seconds. So, a social media marketer should be skillful enough to capture the user’s attention in less than eight seconds.

Here is why using bite-sized content on social media is important in 2024:

Shorter Content Pieces are Snackable

Yes. Shorter content pieces are snackable. Plus, everybody can go through these pieces of content within seconds. Add a picture (with a catchy caption) on the company’s social media handle and it will turn into something ‘viral’ within no time if the users and customers are able to relate to it. Moreover, online users across all age groups, right from teenagers to middle-aged working professionals, will be able to read it and enjoy it within seconds.

Repost/Retweet, Share, Comment

That’s the best part of posting bite-sized content on social media. If your target segments end up liking the content you have posted on social media, then they will share it, repost it, retweet it, etc. In this way, your post will become a viral sensation within no time whatsoever. Also, it is important to keep your post short but hard hitting. If the audience can connect with it, then you can certainly say that you have won the battle. Approach a social media marketing company in Gurgaon to get this job done for your company (and for your brand). 

Keeping it Relevant         

Yes. Relevance is the key when you start developing bite-sized content for social media. All those who want to keep the conversations relevant can use a hashtag (#) to keep track of the conversations that hover around your brand or product. Approach a social media marketing company in Gurgaon if you want to concoct a set of relevant content pieces for your upcoming social media marketing campaign. Remember to keep it relevant, hard-hitting, and crisp. You can also create bite-sized content regarding important festivals and observations, such as the Indian Independence Day. Remember to use a relevant hashtag while creating social media content that deals with a particular event, festival or observation.

Approach a social media marketing company in Gurgaon if you want to create a campaign for your brand that hovers around bite-sized content. Korra Advertising is one of the top social media marketing companies in Delhi/NCR. Get in touch with them right now if you want to turn your next social media marketing campaign into a roaring success. 

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