Going Social: A List of Does and Don’ts That Would Come in Handy

Social media has come a long way in the last few years and it goes without saying that the corporates are making the most of social media to make their presence felt. There are, however, a few points to be noted before you start preparing your social media strategy.

If you happen to be a professional working for a digital agency in Gurgaon, then you’ll be well aware of the fact that there’s a lot more to a social media campaign than just rambling things on the internet.  Here’s a small list of dos and don’ts you need to follow:

Dos

Know Your Audience

The first step to creating an effective social media campaign is: know your audience and target segments inside out. Know what they want. Know the problems they have (and is how your campaign going to help them get over their problems?) Keep your customers and TA at the heart of whatever you do and weave your story around that.

Be Relevant

Always think of ideas that your customers can comprehend. Also, make sure you keep track of the latest developments in the world around you. In this way, you will be able to weave impressive and relevant stories in your campaigns. Being relevant is the heart and soul of a social media campaign. Have relevant keywords by hiring the best SEO company in India.

Keep it Brief

Yes, that is where micro content, such as Facebook posts and Twitter feeds come into the picture. Conveying your message in the least number of words is really important. Nobody has the time and patience to read a 1000-word-long piece of text.

Don’ts

No Information Overload, Please

Give tiny bits and pieces of information to your target audience so that all of it can be soaked in easily. Overburdening your users with heavy pieces of information is perhaps the last thing you’d want as a marketer.

No Controversies

Stand clear of the clutter, or else you’ll find yourself in the middle of a controversy.

Don’t Mishmash

Staying channelized is also important. All of your messaging should convey a consistent message that goes well with your brand positioning. Have a set of relevant keywords in pace so that your customers can find you online in a hassle-free way. Get in touch with the best SEO company in town to make your life simpler and convenient.

If you happen to searching for a reliable and efficient social media company in Gurgaon, then Korra Worldwide Advertising should definitely be there on your list. This company has some of the finest creative minds to take social media campaigns to the next level.

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