Social Tattle: The Dos and Don’ts of Social Media- Part 1

Social media has turned out to be quite a boon for businesses. No matter how big or small the business is, you can always make the most of your social media presence by uploading some interesting content on the countless social media handles on offer. However, running a social media campaign requires a lot more than just rambling things on the internet.

People working for a digital advertising agency in Gurgaon would know that there’s a lot that goes into the formulation of a digital and social media campaign. However, here are a few does and don’ts that need to be kept in mind before going forward with any type and kind of social media activity:

The Dos

Create Relevant Stories:

Social media requires you to tell stories. These stories can deal with anything that happens to be of interest to the masses users and consumers). The stories you create have to resonate with the masses.

Keep it Short and Crisp

Short and crisp is the way to go because nobody has the time and patience. That is where micro content and multimedia such as videos and GIFs) come into the picture.  A number of digital advertising agencies in Gurgaon are putting micro content to use in order to create short and crisp stories that work wonders with the audience.

Consistent Messaging

The messaging has to hover around a single idea, i.e. your positioning statement. All of the messages conveyed by you have to revolve around your brand identity and mission.

The Don’ts

Information Overload

Give small pieces of information at a time. The idea is to help the viewers/ TA understand the point that is being made.  Provide them with the information and allow them some time to soak the information in.

Use of Too Many Social Media Handles

Don’t use too many social media handles simultaneously as it would only add to the clutter. Target the ones that are used quite frequently by your target audience.

Time Gaps Between Posts

It is important to not leave too much gap between 2 posts. Keep updating the social media pages and handles frequently but do leave a gap of few hours between two posts.

If you are looking for a reliable and efficient ad agency in Gurgaon, then look no further than Korra Worldwide Advertising because it has the most creative minds to take your campaigns to the next level. Come to Korra and you are sorted (pretty much).

 

 

 

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