Ultimate Beginner’s Guide to Social Media Advertisement

 Running ads on an online platform can seem like a challenge for beginners. As most of the population is online these days, advertisement in social media platforms area a great way to connect to a mass audience.

You can hire a digital agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for social media marketing purposes. 



Korra is one of the best digital marketing and SEO company in India. Facebook ads help you to reach to a greater set of audiences with minimal investment. If you are looking to explore online advertising platforms like Facebook and Instagram, read on:


Potential to Repeat Customers

Remarketing is another way of reaching your target audience because users who have visited your website in the past will see your ad. The first-time people see your business on Facebook or your website, they probably glance at it and don’t go any further. In the future, if they see your ad again, it gives you a higher chance of converting those people. Repetition is the key thing that determines the effectiveness of an ad. People need to see your brand anywhere from three to seven times before they proceed to purchase your product/ service. A digital marketing agency like Korra can help you in targeting key audience.


Calculate the CTRs

That is made possible because Facebook’s CTR is steadily increasing due to its improved advertising tools. Due to the constant improvements in targeting capabilities and creativity, business owners can effectively target audiences they want to reach an affordable cost. 

In exchange for a minimal cost, you pay to run a Facebook ad, you can specifically target only the people you want. However, you should set aside a budget for testing and trial of your Facebook ads. These ads need to be tweaked and modified for better performance. You can appoint any SEO companies in India to calculate the CTRs.


Use Multiple Platforms

Once you find your audience that converts the fastest, you can reach out to people who are just like them by using Facebook’s “lookalike audiences.” This feature allows you to take a custom audience and use Facebook to find similar people who are most likely to purchase the product/ service that you are offering.


Link CTA in the Bio

A majority of digital ads have a CTA button that will take your audience to the desired destination, like your website. A custom CTA leads people when you want them to go and browse your products eventually leading to sales. This can also help the users to look for more information before making a purchase decision. The current available CTA buttons include Book Now, Apply Now, Contact Us, Sign Up, Download, and Learn More.

You can use these basic guidelines to create and post advertisements online for your brand or product.

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