Ultimate Guide to Instagram Marketing for SMEs

As per the latest data, there are over 1 billion Instagrammers with more than 500 million active users every day. Instagram has emerged as one of the potent platforms for social media marketing.

You can reach out to people of different ages, gender, occupation, through Instagram. However, you need to do some research on hashtags to use for Instagram marketing. How can your brand stand out among the other 95 million photos posted each day? 

Success for businesses on Instagram relies on more than simply publishing a few nice-looking images. Hire the best digital agency in Gurgaon like Korra to do Instagram marketing for your product/service on Instagram. You need to also have these elements while designing an IG marketing strategy. 

  • Clear vision and strategy
  • Consistent frequency
  • Familiarity with your audience
  • Clear visual style

When you combine these ingredients, Instagram can deliver huge results for your business. Always showcase your products or services. Build your community by engaging with them. Increase awareness of your brand through posting regularly. Showcase your company culture and values with your followers. Advertise to potential customers and offer discounts. Increase brand loyalty by rewarding returning customers. Share company news and updates with your followers. Use relevant hashtags for the people to find your brand easily. You can hire a digital agency in Gurgaon to research the relevant hashtags for your business.

Write a Catchy Bio

The company bio of your brand, what you choose to share here should be representative of your business and show your followers what you do as a company. Always provide a CTA link, so that customers can directly go to the website which can result in a successful sale. 

Profile Photo

Your profile picture is one of the most important parts of your Instagram profile and the best way to showcase your branding on Instagram. When someone views one of your posts or clicks on your profile, it’s great if your brand is instantly recognizable.

For many brands this tends to mean using one of three options:

  • Logo
  • Logomark (the logo, minus any words)
  • Mascot

Useful Content

Content is the core of Instagram posts. The 95 million photos and videos shared daily to the platform are the reason more than 500 million people open the app every day. Create convincing and powerful content to connect with your audience. Every business, no matter its size has a wealth of content to share on Instagram. You can curate your IG content around these ideas: 

  • Behind the scenes content
  • User-generated content
  • Product demos/showcase
  • Educational
  • Funny scenes/ Bloopers
  • Customer stories
  • Get to know the team
  • Team member takeovers

These are some of the strategies that you can undertake for successful Instagram marketing.  

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