Ultimate Guide to Instagram Marketing for SMEs

As per the latest data, there are over 1 billion Instagrammers with more than 500 million active users every day. Instagram has emerged as one of the potent platforms for social media marketing.

You can reach out to people of different ages, gender, occupation, through Instagram. However, you need to do some research on hashtags to use for Instagram marketing. How can your brand stand out among the other 95 million photos posted each day? 

Success for businesses on Instagram relies on more than simply publishing a few nice-looking images. Hire the best digital agency in Gurgaon like Korra to do Instagram marketing for your product/service on Instagram. You need to also have these elements while designing an IG marketing strategy. 

  • Clear vision and strategy
  • Consistent frequency
  • Familiarity with your audience
  • Clear visual style

When you combine these ingredients, Instagram can deliver huge results for your business. Always showcase your products or services. Build your community by engaging with them. Increase awareness of your brand through posting regularly. Showcase your company culture and values with your followers. Advertise to potential customers and offer discounts. Increase brand loyalty by rewarding returning customers. Share company news and updates with your followers. Use relevant hashtags for the people to find your brand easily. You can hire a digital agency in Gurgaon to research the relevant hashtags for your business.

Write a Catchy Bio

The company bio of your brand, what you choose to share here should be representative of your business and show your followers what you do as a company. Always provide a CTA link, so that customers can directly go to the website which can result in a successful sale. 

Profile Photo

Your profile picture is one of the most important parts of your Instagram profile and the best way to showcase your branding on Instagram. When someone views one of your posts or clicks on your profile, it’s great if your brand is instantly recognizable.

For many brands this tends to mean using one of three options:

  • Logo
  • Logomark (the logo, minus any words)
  • Mascot

Useful Content

Content is the core of Instagram posts. The 95 million photos and videos shared daily to the platform are the reason more than 500 million people open the app every day. Create convincing and powerful content to connect with your audience. Every business, no matter its size has a wealth of content to share on Instagram. You can curate your IG content around these ideas: 

  • Behind the scenes content
  • User-generated content
  • Product demos/showcase
  • Educational
  • Funny scenes/ Bloopers
  • Customer stories
  • Get to know the team
  • Team member takeovers

These are some of the strategies that you can undertake for successful Instagram marketing.  

Comments

Post a Comment

Popular posts from this blog

What’s Great About Social Media When It Comes to Digital Marketing?

  Social media is the talk of the town in 2022. All those who want to interact with a wider customers and consumers should definitely start taking social media a bit seriously. The good thing about social media is: a campaign developed for social media can be leveraged across geographical boundaries. People of all ages would love to watch corporate videos, Instagram and Facebook campaigns. Approach a corporate video production company if you want to get a corporate film made in order to leverage your brand presence and popularity. Approach only the best video company to get the job done because you don’t get a corporate video made every second day. Therefore, it is important for you to approach the best professionals when making a video for social media. Also, here is what’s special about social media in digital marketing: With social media, you can approach customers and consumers in different countries. These customers can voice their concerns over the likes of Facebook and Tw
Read more

Does Digital Marketing Really Work?

Digital marketing has been in the news for a long-long time now. You cannot think of any contemporary marketing campaign in the absence of digital marketing. Let us face the fact that digital marketing is everywhere. You want (and need) it to be everywhere because anybody and everybody you come across is using digital media. Social media, for instance, is used by people across all age groups. Search for the best digital marketing agency in Gurgaon if you are looking to turn your digital media campaigns into a roaring success. However, there is a question that demands an immediate answer. The question is: Is digital marketing really effective? Does it have an impact on the user/TA’s mind? Well, here is the answer for you:  •   Digital marketing is effective when it comes to disseminating your messages because this medium of communication ends up reaching the masses. Here is an example; if a company posts something, say a new product update, on the likes of Facebook, Instagram, Twitter a
Read more

Effective Social Media Marketing Strategies for Small Businesses (Edition 2)

Image
Businesses have taken on social media to reach out to a diverse group of audiences. As more and more people are going online, even traditional businesses are embracing the transition to social media marketing.  If you are a small business looking to expand your business by taking advantage of social media marketing, hire an ad agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd.  At Korra, you get a dedicated social media manager to manage and grow your social media presence. Influencer marketing is an effective strategy for small business to market their product/ service to the customers. You can choose an influencer to promote your product or have a designated brand ambassador to do the same.  Continuing from edition 1 , regarding effective social media strategies for small businesses, we have these key pointers to consider: Learn from Your Competitors Check out what similar businesses with the same customer bases are doing. You can avoid the trial and error process
Read more