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Showing posts from March, 2021

3 Content Marketing & Optimization Strategies to Drive Traffic

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The future of content marketing is to achieve increased organic outreach through optimization. Optimizing your content helps you to connect to the right set of audience.  If you are writing a copy for your brand, your ultimate goal is to sell it. Start with implementing strategies that will make your content more effective.  For effective content marketing for your brand, hire a social media advertising agency Gurgaon like Korra. Looking for content marketing and optimization strategies? Check out these tips:  Implement SEO practices Write content that ends up in Google's top 10 search engine results. Focus on long-tail keywords throughout your content. These keywords have a better conversion rate as compared to general keywords. Use key phrases in the introduction that are commonly searched for in Google. Write a helpful meta description that includes specific keywords. Hire a social media advertising agency in Gurgaon like Korra which offers SEO services. ...

3 Reasons to Use ‘Personal Touch’ in Marketing Campaigns

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Personal Touch is the Next Big Thing in the World of Marketing Marketers of the contemporary era are well aware of the fact that ‘personal connections’ are required to make judicious use of the marketing opportunities at hand. If you are a marketer working for a digital ad agency, then it would be interesting to note that campaigns employing ‘personal touches’ have a greater chance of succeeding than the ones that lack ‘personal touches’. Well, that is because going personal helps the marketers to connect with the audiences in a much better way than usual. Also, such campaigns are able to resonate well with the masses. Therefore, it won’t be wrong to say that being personal helps you leverage the impact of your digital marketing campaigns : Here is why digital marketing campaigns need to be personal: Enhances the Overall Customer Experience Customer experience has a major role to play in today’s day and age. Many of the experienced marketers would agree that modern-day marke...

3 Reasons Video is Ruling the Roost in The Digital Marketing Space

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Videos have become a popular choice among marketers. Think of any promotional content and you’d automatically start thinking of video snippets and teasers. In fact, a large portion of the digital marketing community is banking heavily on video content. Making a 30-second video does take time, but the effort is worthwhile because a video is expected to attract a major section of the audience. Videos can be watched even by those who cannot read or write. This makes them a popular choice among seasoned marketers and digital marketing space. Here are a few reasons behind the ever-growing popularity of videos as a digital marketing tool:   Videos Add a Fun Element Videos are far more fun and exciting that written pieces of content. However, you can always pair up your video with a paragraph in order to give the viewers a sneak-peek into the video. Try creating an element of surprise in your teaser so that the viewers and audiences wait for its sequel with utmost eagerness. Susp...