3 Reasons Video is Ruling the Roost in The Digital Marketing Space

Videos have become a popular choice among marketers. Think of any promotional content and you’d automatically start thinking of video snippets and teasers. In fact, a large portion of the digital marketing community is banking heavily on video content.

Making a 30-second video does take time, but the effort is worthwhile because a video is expected to attract a major section of the audience. Videos can be watched even by those who cannot read or write. This makes them a popular choice among seasoned marketers and digital marketing space.

Here are a few reasons behind the ever-growing popularity of videos as a digital marketing tool:

 Videos Add a Fun Element

Videos are far more fun and exciting that written pieces of content. However, you can always pair up your video with a paragraph in order to give the viewers a sneak-peek into the video. Try creating an element of surprise in your teaser so that the viewers and audiences wait for its sequel with utmost eagerness. Suspense does form an integral element of the digital marketing mix.

A 30-second Video is Easily Consumable

A 30-seconder can be consumed with ease even by a 4-year-old. However, the same cannot hold true for a 600-word long article and/or blog post. You can always go for a video and not any other piece of advertising if you want to grab eyeballs. Also, the good thing about using a video is: you can always revisit it in a hassle-free way. That is the reason why videos have started gaining prominence in the world of digital marketing.

The Era of Micro Content

Yes, it is the era of micro content wherein nobody has enough time at hand to go through piles of content. Therefore, it is in everybody’s benefit to give rise to 30-second videos that end up providing the audiences with a gist of what they are going to get from the brand. As digital marketing has a lot to do with social media, micro content, such as videos, are ruling the roost these days,

Those looking for a reliable digital marketing and advertising company in Gurgaon can give Korra Worldwide advertising a try. This digital marketing agency is known for churning out some memorable advertisements and campaigns. It is an agency that has always been known for its focus on quality content. You, too, can get in touch with Korra for your campaign-related work.


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