4 Strategies to Boost Your Audience Engagement on Instagram


Instagram as a social media platform can be a powerful marketing tool for small and medium scale businesses. It is a great way to engage with your audience and customers. Even though the interface of Instagram keeps on changing, you can share photos and stories on Instagram.

According to the latest statistics Instagram has over 500 million active users every day. You can reach out to people of different ages, gender, occupation, through Instagram. Content and hashtags are really the keys in Instagram marketing.

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Hire the best content marketing agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for customized social media marketing for your brand. Looking on how to use Instagram to market your product or brand?

Set a Clear Vision

When you combine these ingredients, Instagram can deliver huge results for your business. Always showcase your products or services. Build your community by engaging with them. Increase awareness of your brand through posting regularly. Showcase your company culture and values with your followers. Advertise to potential customers and offer discounts. Increase brand loyalty by rewarding returning customers. Share company news and updates with your followers. Use relevant hashtags for the people to find your brand easily. You can hire Korra, the best content marketing agency in Gurgaon.

The company bio of your brand, what you choose to share here should be representative of your business and show your followers what you do as a company. Always provide a CTA link, so that customers can directly go to the website which can result in a successful sale.

Profile Photo, Logo, & Highlights

Your profile picture is one of the most important parts of your Instagram profile and the best way to showcase your branding on Instagram. When someone views one of your posts or clicks on your profile, it’s great if your brand is instantly recognizable. Add some major highlights to your IG profile.

Content Marketing

Content is the core of Instagram posts which includes both photos and videos. The 95 million photos and videos shared daily to the platform are the reason more than 500 million people open the app every day. Create convincing and powerful content to connect with your audience. Every business, no matter its size has a wealth of content to share on Instagram. You can create interesting IG content behind the scenes. You can post user-generated content for audience engagement. Bloopers can be funny and interactive.

These are some full-proof Instagram marketing strategies for companies that want to reach out to a broader set of audiences.

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