4 Powerful Ways to Use Instagram Stories for Brand Marketing

A majority of social media platforms are using storytelling as an effective approach to connect to more audience. From Instagram Reels to Youtube Shorts, videos can be used to tell a story about your brand.

Stories are powerful that is why social media platforms like Instagram has launched features such as stories and reels. You can use #hashtag, location, temperature, music, etc. to embed in the stories which will allow new users to find you.

If you are a new business owner planning to go digital, hire the best digital marketing agency like Korra Worldwide Advertising Pvt. Ltd. They are the best SEO agency in Gurgaon.

At Korra, you get a dedicated account manager and social media manager for your social media handles. Korra is also the best digital marketing agency in Gurgaon.

Check out these effective ways to use Instagram stories to market your product/ service:

Interactive Content

The first reason to use Instagram Stories is that fascinating posts aren’t the only means of increasing engagement with your followers. Your posts should consistently encourage followers to engage by checking your Instagram Bio for the latest posts and useful information. Instagram Stories allow you to post frequently as an engagement strategy, to stay top of mind for your audience. You can also use the services of a SEO agency in Gurgaon to create SEO-integrated content.

Brand Story

You can diversify your content to increase your fan following and grow your audience. A good reason to use IG Stories is that it is a new feature on an existing platform. If you already have an Instagram account and audience, you can simply diversify your content with the resources you already have. Additionally, storytelling is a better way to connect with your followers. 

Link in Bio

Another great feature of the Instagram stories is that you can post it on your page or create an IGTV video. You can then post that story as a regular Instagram post, with a caption, filter, and location. Not only is this a great way to repurpose content, but it is also a way to test content before putting it into your profile. If you want your customers to take some action like buying your product, mention ‘link in bio’ on your stories. 

Highlight Testimonies

For business pages, it takes much planning and effort to create a piece of content. But Instagram Stories are a fun and interactive way to engage with your audience. You don’t have to go for rigorous planning to accomplish the same. For example, a Chef can create short IG recipe stories while showcasing a sponsored product and then provide the link of the product to prepare that recipe. Creative IG stories are designed to get much traffic than ordinary ones. 

These are some ways to powerfully connect with your audience through the art of storytelling.

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