Korra - Digital Advertising Agency

Digital marketing seems to have gained a lot of momentum in recent times. Almost all of the digital marketers across the globe are well aware of the perks of going online. Those looking for an earth-shattering idea for your next marketing campaign, then you will need a bit more than just a concept. Having a concept (idea) in mind is one thing, while putting that idea on paper and weaving a story around it is a completely different thing. Digital marketing companies in Delhi put a considerable amount of emphasis on the need to weave impactful stories. Here is why ‘Selling’ Stories and experiences is Important: Viewers and Consumers can Relate to Stories The idea behind any marketing campaign is to provide consumers and users with mind-blowing stories that end up sparking the flames of desire in their minds. Marketing is way more than just selling goods and services. It has more to do with selling stories that inspire and offer solutions to the current set of problems being faced ...

Social media has turned out to be quite a boon for businesses. No matter how big or small the business is, you can always make the most of your social media presence by uploading some interesting content on the countless social media handles on offer. However, running a social media campaign requires a lot more than just rambling things on the internet. People working for a digital advertising agency in Gurgaon would know that there’s a lot that goes into the formulation of a digital and social media campaign. However, here are a few does and don’ts that need to be kept in mind before going forward with any type and kind of social media activity: The Dos Create Relevant Stories: Social media requires you to tell stories. These stories can deal with anything that happens to be of interest to the masses users and consumers). The stories you create have to resonate with the masses. Keep it Short and Crisp Short and crisp is the way to go because nobody has the time and patien...

Social media has come a long way in the last few years and it goes without saying that the corporates are making the most of social media to make their presence felt. There are, however, a few points to be noted before you start preparing your social media strategy. If you happen to be a professional working for a digital agency in Gurgaon , then you’ll be well aware of the fact that there’s a lot more to a social media campaign than just rambling things on the internet.   Here’s a small list of dos and don’ts you need to follow: Dos Know Your Audience The first step to creating an effective social media campaign is: know your audience and target segments inside out. Know what they want. Know the problems they have (and is how your campaign going to help them get over their problems?) Keep your customers and TA at the heart of whatever you do and weave your story around that. Be Relevant Always think of ideas that your customers can comprehend. Also, make sure you keep ...

It goes without saying that formulating an effective (and efficient) social media strategy is a job easier said than done. However, there are a few tips and tricks that would help marketers create strategies that go a long way in ensuring a desirable outcome. All those searching for a reliable advertising agency in Gurgaon to formulate effective campaigns and strategies can try out Korra Worldwide Advertising. Anyway, here are a few tips and tricks to give rise to a social media strategy that’d work: Content is Key, Always This point does make a lot of sense. The thing is: your customers and clients are always on the lookout for content that helps them solve the current set of problems they are facing. Talking of a social media strategy, it would only work if you come up with content that keeps your clients and target audiences engaged and interested. The moment they feel bored, they’d switch over to other websites and social media handles. Therefore, the idea behind an effic...

Creating a company website isn’t enough. If yours is a company selling a product (or a service), then you’ll require much more than just a website to make your presence felt. You need to post content on the website that’s engaging and of interest to your target segments. So, it won’t be wrong to say that creating the perfect website is a job easier said than done. Get in touch with a reliable web development company in India and they’d be able to tell guide you on this.   Also, you can have a look at the following points: Customisation Holds the Key; Customisation forms the heart and soul of your website. The idea is to create a website that is dynamic and can change and transform according to the needs and requirements of the target audience. Take it this way: if you’re target audiences love consuming video content, then you’ll have to customise your website in a way that it accommodates more video content. Load Time Does Matter (A Lot) There are times when users and cons...

To say that Facebook is the new normal for advertisers and online marketers would certainly not be a statement made out of thin air. Facebook is being used frequently by marketers of all shapes and sizes to take their brand presence to the next level. If you are one of the many marketers trying to carve out an online campaign in order to leverage your clients, then it goes pretty much without saying that Facebook is your best bet.   However, making the most of Facebook advertising isn’t as easy as it might appear to the naked eye. Here are a few ways for you to take your brand presence on Facebook to the next level: Say the Same Thing, but Say it Differently: Yes, that’s right. You need to say the same thing, i.e. keep the essence of the message you’re conveying on Facebook consistent, but say it differently to different people. Since you are serving a largely heterogeneous audience, you need to think of different ways to get the message across to people. For children, you c...