How to Grow Your Professional Instagram Account Following?

 Everyone is using Instagram these days by posting posts, videos, and stories. As a powerful social media platform, businesses are advertising their product/ service. Through Instagram posts, you can reach out to millions of users across demographics. Use the relevant hashtags while posting on Instagram. 

You can hire a social media expert to help market effectively through Instagram or Facebook. As one of the best social media agencies in Gurgaon, Korra offers 360-degree digital marketing services. Check out these steps to increase your Instagram business account following: 

Set a Goal

Follow these steps to formulate a marketing strategy: 

  • Clear vision and strategy
  • Consistent frequency
  • Familiarity with your audience
  • Clear visual style

Start by showcasing your best products and brands on your official Instagram page. Engage with your followers on building a community by interacting with them. Be consistent in your posting behaviour. You can share a few snippets about company culture and behind the scenes. Research your target audience and advertise to potential customers. You can retain customers by providing loyalty and reward points. Keep your followers updated with the latest happenings, product launches, etc. You can hire Korra, one of the best social media agencies in Gurgaon to research the relevant hashtags for your business. 

A Catchy Bio

It is important to write the bio of your company on the main Instagram page with a link to your website. When you provide a CTA link in the bio, it will enable the customers to directly visit the website while making a purchase. 

Profile Photo

Use a professional profile photo plays representing your brand. People generally remember the logo while associating with your brand. Check these for Instagram profile photo: 

  • Logo
  • Logomark (the logo, minus any words)
  • Mascot

Creative Content

Spend time and resources to create useful content that will engage your audience. The latest statistics reveal 95 million photos and videos are shared with more than 500 million Instagram users every day. Engage with your followers in the comment section or through DM. Here are some inspirations for creative content for your Instagram official page:

  • Behind the scenes content
  • User-generated content
  • Product demos/showcase
  • Educational/ Informational
  • Funny scenes/ Bloopers
  • Customer stories
  • Get to know the team
  • Team member takeovers
When you start incorporating these simple strategies, you will notice a significant increase in your followings within a few months. While nothing is a guarantee, be consistent to see the increase in followers in due time. 

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