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Why use Bite-Sized Content in Social Media Marketing in 2024?

  The content on social media has undergone a sea change in recent times. Nobody has the time (or patience) to read a long and elaborate piece of text (written content). Also, there has to be variety in the content a company provides on social media. Combine various forms of content, such as videos, text, graphics, pie charts, etc. to create a vivid (and rich) narrative. Social media marketing companies in Gurgaon (and in different parts of the world) are looking at various ways to retain a customer/user’s attention. Unfortunately, the attention span of an average online user is going downhill at a rate of knots. According to reports, the average attention span of an online user is just eight (8) seconds. So, a social media marketer should be skillful enough to capture the user’s attention in less than eight seconds. Here is why using bite-sized content on social media is important in 2024: Shorter Content Pieces are Snackable Yes. Shorter content pieces are snackable. Pl...

What Makes SEO an Important Part of Content?

SEO is search engine marketing. All those who have a liking for content creation would know that content is the king, but not all content is able to get the traction it deserves. So, what is it that makes a piece of content successful or unsuccessful? Well, it is the SEO strategy you follow that ends up making a piece of content successful or unsuccessful. Also, social media marketing agencies in Gurgaon are here to help you out if you are looking to create the best content for your website, and for your brand and company’s official social media handles as well. There are several keywords that you will get. The story you weave has to revolve around the keywords you choose.  Here is what SEO Does: • SEO is all about having the right keyword in the right place.  • The keywords you choose should have high search volumes • Only keywords with high search volumes will rank in the search results • Even social media campaigns have keywords in them • All of it would boil dow...

Does Digital Marketing Really Work?

Digital marketing has been in the news for a long-long time now. You cannot think of any contemporary marketing campaign in the absence of digital marketing. Let us face the fact that digital marketing is everywhere. You want (and need) it to be everywhere because anybody and everybody you come across is using digital media. Social media, for instance, is used by people across all age groups. Search for the best digital marketing agency in Gurgaon if you are looking to turn your digital media campaigns into a roaring success. However, there is a question that demands an immediate answer. The question is: Is digital marketing really effective? Does it have an impact on the user/TA’s mind? Well, here is the answer for you:  •   Digital marketing is effective when it comes to disseminating your messages because this medium of communication ends up reaching the masses. Here is an example; if a company posts something, say a new product update, on the likes of Facebook, Instag...

How Does Social Media Make Your Brand: Part I

  It is a given fact that social media is the undisputed star of new-age marketing and advertising practices. People across all age groups use social media. This means you can post a product on social media if you want it to attract eyeballs. Your product can be as stupendous as a smartphone or as bite-sized as a candy. Social media has the power to make or break a brand, no matter how big or small it is. Social media influencer marketing  is also a great way of amplifying your brand. If you are a social media user, then you’d be well aware of the fact that the likes of Facebook, Twitter and Instagram are filled with countless brand-centric messages, such as advertisements, product descriptions, listings, promotional videos etc. So, it can easily be said that there is no dearth of exciting promotional content on social media for the viewers to look forward to. To answer the question, here is how social media makes a brand: ·  For starters, social media is used for brand a...

The Basics of Digital Marketing and Advertising That Aren’t Very Basic

 Digital marketing agencies, for a long-long time, have been looking at innovative ways to interact with their customers and online users. Digital marketing influencers and companies spend millions and millions more in order to conceptualise and develop the best digital marketing strategies and campaigns for your customers and/or clients. Most digital marketing influencers and agencies think that going digital is all about creating a Facebook Handle in the company’s name. However, what you need as a digital marketer is a story that can you can tell your consumers. It’s one thing to give facts and figures. However, it happens to be a completely different thing to provide your customers with a story that tends to resonate with them.  Here are the various basics of digital marketing that aren’t very basic in a world governed by cut-throat competition: •To begin with, the brief needs to be followed religiously. All those who have been working in an agency environment would be well...

What’s Great About Social Media When It Comes to Digital Marketing?

  Social media is the talk of the town in 2022. All those who want to interact with a wider customers and consumers should definitely start taking social media a bit seriously. The good thing about social media is: a campaign developed for social media can be leveraged across geographical boundaries. People of all ages would love to watch corporate videos, Instagram and Facebook campaigns. Approach a corporate video production company if you want to get a corporate film made in order to leverage your brand presence and popularity. Approach only the best video company to get the job done because you don’t get a corporate video made every second day. Therefore, it is important for you to approach the best professionals when making a video for social media. Also, here is what’s special about social media in digital marketing: With social media, you can approach customers and consumers in different countries. These customers can voice their concerns over the likes of Facebook an...

7 Social Media Marketing Tips that Work Every Time

 If you are a start-up or an organization, social media marketing is an indispensable tool. If you are on a limited budget, use social media marketing effectively. You can market your product to thousands of customers using social media platforms.  You can hire a digital advertising agency in India like Korra Worldwide Advertising Pvt. Ltd. You will get a dedicated social media manager assigned to your account. Korra Worldwide Advertising Pvt. Ltd. is a digital advertising agency in India offering a 360° digital marketing solution for your product/ service. Check out the proven social media marketing tips for your organization: Primary Platform  As a start-up, use social media marketing for your business. You can research thoroughly for your target audiences. You can filter out your target audience and choose the primary social media platform to start posting. Brand Voice Create a brand voice for your customers about your product/ service.  What are your customers l...

4 Ways to Use Instagram Storytelling for Your Business

Everyone is using Instagram storytelling to get more followers. Start engaging with your followers using stories, reels, and posts. You can post stories and reels consistently.   You can use relevant #hashtag, location, temperature, music, etc., in your story for people to discover it. Start to leverage this incredible opportunity of Instagram stories and reels. You can hire a digital marketing company like Korra Worldwide Advertising Pvt. Ltd. to manage and mode. It is the best online advertising agency Gurgaon , Korra to help businesses with their social media marketing.  Use the story and reels feature on Instagram to connect with your followers. Start to inform your followers and audience about the latest things about your product/ business. Check out these ways to use Instagram stories and reels to promote your business:  Creative Content  Make posts that are meaningful and creative to tell a story. It is a great way to engage with your followers. You shoul...

The Need for a Contemporary Digital Marketing Agency

Digital marketing agencies have been in great demand ever since the era of cut-throat competition began making its presence felt.   A brand cannot survive in 2022 if it does not have a strong digital media/social media presence. There are several agencies that have been working day in and day out in order to provide the brands with the best digital marketing strategies and ideas. The key is to understand the needs and requirements of the customers. Digital marketing and advertising agencies do a lot more than just creating campaigns and advertisements. In simple words, there is more to a digital advertising agency than meets the eye. All those who have been working for and collaborating with digital marketing agencies for a considerable amount of time would be well aware of the fact that advertising is way more than just putting an ad copy and a bunch of images together.   Here is what a digital marketing agency does: Storytelling Storytelling and idea generation go...

How to Use Facebook Ads for Your Online Startup?

  An online startup needs to expand its online presence to get more customers. Facebook for Business can be used to reach out to a plethora of potential customers who might eventually buy your products.  Using Facebook for Business, you can publish restaurant menus, schedule events, host contests, or share brochures. For effective social media marketing, you can hire a  digital marketing agency  like Korra Worldwide Advertising Pvt. Ltd. for social media marketing. They offer 360-degree digital marketing solutions to help your online business. Here are some of the ways how you can use Facebook advertisements for online startups:  Retrieve latest Insights & Analytics When you use Facebook for business, you can extract detailed reports, analytics, and track the performance of your business ads. Use the Ads Manager and start tracking the conversion rates and social metrics. You can hire someone to research your weekly reach, post engagement, page likes, a...

How to Grow Your Professional Instagram Account Following?

  Everyone is using Instagram these days by posting posts, videos, and stories. As a powerful social media platform, businesses are advertising their product/ service. Through Instagram posts, you can reach out to millions of users across demographics. Use the relevant hashtags while posting on Instagram.  You can hire a social media expert to help market effectively through Instagram or Facebook. As one of the best  social media agencies in Gurgaon , Korra offers 360-degree digital marketing services. Check out these steps to increase your Instagram business account following:  Set a Goal Follow these steps to formulate a marketing strategy:  Clear vision and strategy Consistent frequency Familiarity with your audience Clear visual style Start by showcasing your best products and brands on your official Instagram page. Engage with your followers on building a community by interacting with them. Be consistent in your posting behaviour. You can...

Stay Uber Productive with These Tips While Working Remotely

When you are working remotely, you want to make sure to stay productive. While some workforce are returning to work from office, many organizations are offering the hybrid model or permanent work from home. Consider the advantages of work from home like environmental benefits, reduces costs, and promote a better work-life balance.  Korra, a digital marketing company in Delhi, is working remotely and implemented many measures to ensure optimum productivity.  Korra is the best digital marketing company in Delhi offering digital marketing services like SEO, online advertising, social media marketing, etc. Here are some pro-tips to stay uber productive during work from home:  Communication It is often a lack of communication that leads to misunderstanding. Start communicating all the necessary information and ask for clarification from your team members. You can use tools like Google Meet or Whatsapp calls to communicate with colleagues or clients. Google Meet is best consid...

How to Choose the Best Set of Keywords for SEO?(Part 1)

It goes without saying that keywords are valuable. All those who want to get their content/website ranked in Google search results should start making a list of relevant keywords for their business.   However, choosing any keyword is not the way to go about things. What you need is a set of keywords that is relevant. SEO companies in India are putting in a lot of effort in order to put a bunch of keywords together. The idea is to go for the keywords that the target segments can relate to. If you want your content/website to rank as part of Google’s search results, then do undertake a considerable amount of research in order to get things started.   Search Intent Needs to be Analysed Search Intent is of utmost importance. The keywords you choose have to be analysed. The type and kind of keywords you choose would depend upon the intent. Take this for an example: navigational keywords are the ones that are typed in the search engine. You navigate to a webpage or website ...

Where Does Social Media Stand in Modern-Day Marketing?

 There has been a lot of chatter around social media in recent times. A contemporary marketing campaign cannot do without social media. Social media is the fulcrum around which a campaign revolves. However, it is not everybody’s cup of tea to use social media effectively. Also, using social media for the sake of using it would do no good.  The key is to use social media effectivity. Several digital marketing companies in Delhi/NCR are searching for newer ways of putting social media platforms to use. However, not everybody is able to unlock the true potential of social media.  Here is where social media stands in 2021 Conversations Hold the Key to Success: Exciting conversations end up capturing the imagination of the average online user/consumer. Digital marketing companies in Delhi/NCR are well aware of the fact that conversations go a long way if the idea is to peep inside the head of the consumers and online users. Give them what they are interested in and encourage ...

How Well can Search Engine Optimisation be Used to Leverage Searches?

There has been a lot of talk around Search Engine Optimisation.   All of the marketers are working closely with SEO companies to create a bunch of potent keywords that are not just reactive but relevant as well. Search Engine Optimisation (SEO) is here to help marketers and businesses with the optimisation bit. The idea is not just to formulate keywords, but also know what the target audience and the heterogeneous segments within it are searching for. Searching for a SEO company in India isn’t a tough ask as there are many of them waiting with the wings to be hired by someone. However, if you are searching for only the best SEO Company in India , then look no further than Korra Worldwide Advertising. Here is how you can use SEO to your absolute advantage: Meta Titles and Descriptions Have to be in Place Meta titles and descriptions have to go with each of the links that you post online. These titles and descriptions are amongst the first things that are tracked by search...

4 Foolproof Strategies for Better Audience Engagement on Instagram

As a popular social media platform, Instagram is a powerful marketing tool for businesses. You can use Instagram posts and stories to engage with your audience and customers. You can share photos and stories on Instagram as a way to connect with your audience and promote your product/ brand. With over 500 million active users across different ages, gender, occupation, you can use engaging content and hashtags for Instagram marketing.  Hire the best  digital marketing agency  in Delhi NCR like Korra Worldwide Advertising Pvt. Ltd. for social media marketing for your brand. They offer 360-degree content marketing services like SEO, website content, etc. Here are some tips that work every time to engage with your audience on Instagram:  Set a Clear Vision Always set a clear goal and vision for your Instagram marketing. You can showcase the bestselling products, customer testimonies, behind the scenes, etc. on your Instagram for business account. Focus on building...

5 Powerful Ways for Audience Engagement Across Social Media Platforms

  During the pandemic, businesses are switching to social media platforms to market their products/ services. You can reach millions of potential customers worldwide by using social media platforms like Facebook, Instagram, Twitter, and Youtube.  To create brand awareness, you need to consistently post and engage with your audience on social media. You can hire a  digital marketing company in Delhi   like Korra Worldwide Advertising Pvt. Ltd . to market your product/ brand online. Here are five effective strategies to use social media platforms to market your product:  Brand Awareness Use social media digital marketing platforms to increase your business visibility and increase website traffic. Firstly, create social media accounts for your business and start posting consistently. Increase your brand identity by applying a social media strategy. A  digital marketing company in Delhi  can help you to engage with your audience and get potential cu...

Effective Social Media Marketing Strategies for Small Businesses (Edition 2)

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Businesses have taken on social media to reach out to a diverse group of audiences. As more and more people are going online, even traditional businesses are embracing the transition to social media marketing.  If you are a small business looking to expand your business by taking advantage of social media marketing, hire an ad agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd.  At Korra, you get a dedicated social media manager to manage and grow your social media presence. Influencer marketing is an effective strategy for small business to market their product/ service to the customers. You can choose an influencer to promote your product or have a designated brand ambassador to do the same.  Continuing from edition 1 , regarding effective social media strategies for small businesses, we have these key pointers to consider: Learn from Your Competitors Check out what similar businesses with the same customer bases are doing. You can avoid the trial and...