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Digital Dilemma: 3 Tips to Follow to Make the Most of Your Digital Marketing Efforts

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Going digital isn’t enough as you need a full-fledged plan/strategy to make the most of your digital and/or social media presence. It goes without saying that a lot many companies engage in digital media and digital advertising, but not all of them end up getting desirable results out of the exercise. Therefore, it is important for you to channelize your efforts in order to get the most out of your digital media presence. An efficient digital media agency is required to take digital presence to the next level. Here are a few handy tips to ensure that: Keep it Consistent, Always: Yes, consistency is the heart of digital marketing and advertising in the modern world. As you have countless new-media platforms at your disposal, including the very powerful social media platforms, you need to ensure that the message remains constant (and consistent) across all platforms. The diction of it can vary but the essence of it has to remain the same. Keep It Real More often than not, digi

Digital Disruption: 3 Ways to Make the Most of Social Media

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Digital media seems to be changing the way we look at advertising. The thing is: we have unlocked an era wherein the likes of Twitter and Facebook are being eaten for breakfast and lunch by marketers across the globe. Think of any digital marketing campaign and the likes of Facebook, along with the company website will automatically come to mind. However, not everybody finds it easy to make the most of social media in an effective and judicious manner. You need to follow a set of rules in order to take your digital marketing campaign to the next level. Here are a few handy tips that would help: Have Clearly Defined Objectives in Mind Yes, having an objective in mind does help you a lot. The thing is: if you have an objective in mind, then you will work towards it without thinking of anything else. Digital marketing campaigns have to be channelized, i.e. they need to focus on a particular thing at a time. Take this for an example: if the idea is to launch a new product or serv

Weaving Splendid Stories: Storytelling is The Heart and Soul of Digital Marketing

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Digital marketing seems to have gained a lot of momentum in recent times. Almost all of the digital marketers across the globe are well aware of the perks of going online. Those looking for an earth-shattering idea for your next marketing campaign, then you will need a bit more than just a concept. Having a concept (idea) in mind is one thing, while putting that idea on paper and weaving a story around it is a completely different thing. Digital marketing companies in Delhi put a considerable amount of emphasis on the need to weave impactful stories. Here is why ‘Selling’ Stories and experiences is Important: Viewers and Consumers can Relate to Stories The idea behind any marketing campaign is to provide consumers and users with mind-blowing stories that end up sparking the flames of desire in their minds. Marketing is way more than just selling goods and services. It has more to do with selling stories that inspire and offer solutions to the current set of problems being faced

Social Tattle: The Dos and Don’ts of Social Media- Part 1

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Social media has turned out to be quite a boon for businesses. No matter how big or small the business is, you can always make the most of your social media presence by uploading some interesting content on the countless social media handles on offer. However, running a social media campaign requires a lot more than just rambling things on the internet. People working for a digital advertising agency in Gurgaon would know that there’s a lot that goes into the formulation of a digital and social media campaign. However, here are a few does and don’ts that need to be kept in mind before going forward with any type and kind of social media activity: The Dos Create Relevant Stories: Social media requires you to tell stories. These stories can deal with anything that happens to be of interest to the masses users and consumers). The stories you create have to resonate with the masses. Keep it Short and Crisp Short and crisp is the way to go because nobody has the time and patien

Going Social: A List of Does and Don’ts That Would Come in Handy

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Social media has come a long way in the last few years and it goes without saying that the corporates are making the most of social media to make their presence felt. There are, however, a few points to be noted before you start preparing your social media strategy. If you happen to be a professional working for a digital agency in Gurgaon , then you’ll be well aware of the fact that there’s a lot more to a social media campaign than just rambling things on the internet.   Here’s a small list of dos and don’ts you need to follow: Dos Know Your Audience The first step to creating an effective social media campaign is: know your audience and target segments inside out. Know what they want. Know the problems they have (and is how your campaign going to help them get over their problems?) Keep your customers and TA at the heart of whatever you do and weave your story around that. Be Relevant Always think of ideas that your customers can comprehend. Also, make sure you keep trac

What Makes the Perfect Social Media Strategy?

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It goes without saying that formulating an effective (and efficient) social media strategy is a job easier said than done. However, there are a few tips and tricks that would help marketers create strategies that go a long way in ensuring a desirable outcome. All those searching for a reliable advertising agency in Gurgaon to formulate effective campaigns and strategies can try out Korra Worldwide Advertising. Anyway, here are a few tips and tricks to give rise to a social media strategy that’d work: Content is Key, Always This point does make a lot of sense. The thing is: your customers and clients are always on the lookout for content that helps them solve the current set of problems they are facing. Talking of a social media strategy, it would only work if you come up with content that keeps your clients and target audiences engaged and interested. The moment they feel bored, they’d switch over to other websites and social media handles. Therefore, the idea behind an effic

Website Basics Part 1: How Does the ‘Perfect’ Website Look Like?

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Creating a company website isn’t enough. If yours is a company selling a product (or a service), then you’ll require much more than just a website to make your presence felt. You need to post content on the website that’s engaging and of interest to your target segments. So, it won’t be wrong to say that creating the perfect website is a job easier said than done. Get in touch with a reliable web development company in India and they’d be able to tell guide you on this.   Also, you can have a look at the following points: Customisation Holds the Key; Customisation forms the heart and soul of your website. The idea is to create a website that is dynamic and can change and transform according to the needs and requirements of the target audience. Take it this way: if you’re target audiences love consuming video content, then you’ll have to customise your website in a way that it accommodates more video content. Load Time Does Matter (A Lot) There are times when users and consumer