Korra - Digital Advertising Agency

There is much more to written content that just paragraphs and text. The idea behind preparing written content is to induce the readers to read it. So, you can say that the prime motive behind content development is to provide the readers with a takeaway of some sort. Also, the modern age is packed with content. Start surfing through any website and/or blog, and you will find out that there are endless piles of content lying on the internet. Content creators working with various advertising agencies in Delhi/NCR are aware of the fact that not blog post and/or article ends up grabbing the readers’ attention. Therefore, written content needs to be made ‘appealing’ if you want large segments of your target audience to read it and gain something from it. Here is what content creators working with advertising agencies can do to make written content look appealing: Mix it Up With Multimedia Giving your audiences a flavourless (bland) piece of content to read wouldn’t help your cause...

Digital Marketing agencies are on the lookout for different ways create the perfect digital marketing mix for their campaigns. The thing is: creating the perfect digital marketing mix is a job easier said than done. Creating an effective and efficient campaign is not everybody’s cup of tea as online users and target segments are always looking for exciting pieces of content to keep themselves informed and entertained. A number of advertising agencies find it difficult to woo the audiences because it is hard to find something that is both creative and attention seeking. However, it is possible to create the perfect digital marketing mix for the audiences. Here are a few tip and tricks for you: Know the Audience, Always Yes, this is the most important thing that needs to be kept in mind. Marketing in 2020 is impossible without thinking of the audiences that we wish to cater to. Knowing your audiences inside out would certainly be an understatement as the idea is just to sneak i...

Going digital isn’t enough as you need a full-fledged plan/strategy to make the most of your digital and/or social media presence. It goes without saying that a lot many companies engage in digital media and digital advertising, but not all of them end up getting desirable results out of the exercise. Therefore, it is important for you to channelize your efforts in order to get the most out of your digital media presence. An efficient digital media agency is required to take digital presence to the next level. Here are a few handy tips to ensure that: Keep it Consistent, Always: Yes, consistency is the heart of digital marketing and advertising in the modern world. As you have countless new-media platforms at your disposal, including the very powerful social media platforms, you need to ensure that the message remains constant (and consistent) across all platforms. The diction of it can vary but the essence of it has to remain the same. Keep It Real More often than not, digi...

Digital media seems to be changing the way we look at advertising. The thing is: we have unlocked an era wherein the likes of Twitter and Facebook are being eaten for breakfast and lunch by marketers across the globe. Think of any digital marketing campaign and the likes of Facebook, along with the company website will automatically come to mind. However, not everybody finds it easy to make the most of social media in an effective and judicious manner. You need to follow a set of rules in order to take your digital marketing campaign to the next level. Here are a few handy tips that would help: Have Clearly Defined Objectives in Mind Yes, having an objective in mind does help you a lot. The thing is: if you have an objective in mind, then you will work towards it without thinking of anything else. Digital marketing campaigns have to be channelized, i.e. they need to focus on a particular thing at a time. Take this for an example: if the idea is to launch a new product or serv...

Digital marketing seems to have gained a lot of momentum in recent times. Almost all of the digital marketers across the globe are well aware of the perks of going online. Those looking for an earth-shattering idea for your next marketing campaign, then you will need a bit more than just a concept. Having a concept (idea) in mind is one thing, while putting that idea on paper and weaving a story around it is a completely different thing. Digital marketing companies in Delhi put a considerable amount of emphasis on the need to weave impactful stories. Here is why ‘Selling’ Stories and experiences is Important: Viewers and Consumers can Relate to Stories The idea behind any marketing campaign is to provide consumers and users with mind-blowing stories that end up sparking the flames of desire in their minds. Marketing is way more than just selling goods and services. It has more to do with selling stories that inspire and offer solutions to the current set of problems being faced ...

Social media has turned out to be quite a boon for businesses. No matter how big or small the business is, you can always make the most of your social media presence by uploading some interesting content on the countless social media handles on offer. However, running a social media campaign requires a lot more than just rambling things on the internet. People working for a digital advertising agency in Gurgaon would know that there’s a lot that goes into the formulation of a digital and social media campaign. However, here are a few does and don’ts that need to be kept in mind before going forward with any type and kind of social media activity: The Dos Create Relevant Stories: Social media requires you to tell stories. These stories can deal with anything that happens to be of interest to the masses users and consumers). The stories you create have to resonate with the masses. Keep it Short and Crisp Short and crisp is the way to go because nobody has the time and patien...

Social media has come a long way in the last few years and it goes without saying that the corporates are making the most of social media to make their presence felt. There are, however, a few points to be noted before you start preparing your social media strategy. If you happen to be a professional working for a digital agency in Gurgaon , then you’ll be well aware of the fact that there’s a lot more to a social media campaign than just rambling things on the internet.   Here’s a small list of dos and don’ts you need to follow: Dos Know Your Audience The first step to creating an effective social media campaign is: know your audience and target segments inside out. Know what they want. Know the problems they have (and is how your campaign going to help them get over their problems?) Keep your customers and TA at the heart of whatever you do and weave your story around that. Be Relevant Always think of ideas that your customers can comprehend. Also, make sure you keep ...