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3 Content Marketing & Optimization Strategies to Drive Traffic

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The future of content marketing is to achieve increased organic outreach through optimization. Optimizing your content helps you to connect to the right set of audience.  If you are writing a copy for your brand, your ultimate goal is to sell it. Start with implementing strategies that will make your content more effective.  For effective content marketing for your brand, hire a social media advertising agency Gurgaon like Korra. Looking for content marketing and optimization strategies? Check out these tips:  Implement SEO practices Write content that ends up in Google's top 10 search engine results. Focus on long-tail keywords throughout your content. These keywords have a better conversion rate as compared to general keywords. Use key phrases in the introduction that are commonly searched for in Google. Write a helpful meta description that includes specific keywords. Hire a social media advertising agency in Gurgaon like Korra which offers SEO services. ...

3 Reasons to Use ‘Personal Touch’ in Marketing Campaigns

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Personal Touch is the Next Big Thing in the World of Marketing Marketers of the contemporary era are well aware of the fact that ‘personal connections’ are required to make judicious use of the marketing opportunities at hand. If you are a marketer working for a digital ad agency, then it would be interesting to note that campaigns employing ‘personal touches’ have a greater chance of succeeding than the ones that lack ‘personal touches’. Well, that is because going personal helps the marketers to connect with the audiences in a much better way than usual. Also, such campaigns are able to resonate well with the masses. Therefore, it won’t be wrong to say that being personal helps you leverage the impact of your digital marketing campaigns : Here is why digital marketing campaigns need to be personal: Enhances the Overall Customer Experience Customer experience has a major role to play in today’s day and age. Many of the experienced marketers would agree that modern-day marke...

3 Reasons Video is Ruling the Roost in The Digital Marketing Space

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Videos have become a popular choice among marketers. Think of any promotional content and you’d automatically start thinking of video snippets and teasers. In fact, a large portion of the digital marketing community is banking heavily on video content. Making a 30-second video does take time, but the effort is worthwhile because a video is expected to attract a major section of the audience. Videos can be watched even by those who cannot read or write. This makes them a popular choice among seasoned marketers and digital marketing space. Here are a few reasons behind the ever-growing popularity of videos as a digital marketing tool:   Videos Add a Fun Element Videos are far more fun and exciting that written pieces of content. However, you can always pair up your video with a paragraph in order to give the viewers a sneak-peek into the video. Try creating an element of surprise in your teaser so that the viewers and audiences wait for its sequel with utmost eagerness. Susp...

Ultimate Guide to Instagram Marketing for SMEs

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As per the latest data, there are over 1 billion Instagrammers with more than 500 million active users every day. Instagram has emerged as one of the potent platforms for social media marketing. You can reach out to people of different ages, gender, occupation, through Instagram. However, you need to do some research on hashtags to use for Instagram marketing. How can your brand stand out among the other 95 million photos posted each day?  Success for businesses on Instagram relies on more than simply publishing a few nice-looking images. Hire the best digital agency in Gurgaon like Korra to do Instagram marketing for your product/service on Instagram. You need to also have these elements while designing an IG marketing strategy.  Clear vision and strategy Consistent frequency Familiarity with your audience Clear visual style When you combine these ingredients, Instagram can deliver huge results for your business. Always showcase your p...

How to Use Social Media to Reach Out to More Audience?

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  Facebook, Instagram, Twitter are a great way to reach millions of customers worldwide. Social Media Marketing can help you reach millions of potential customers with your product or service. Digital marketing helps you to reach your revenue potential at a fraction of the marketing cost. You can hire an experienced digital advertising agency in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. to market your products for you. Looking for ways to start on social media marketing for your business? Check out these tips: Brand Visibility Social media digital marketing platforms can be used to increase your business visibility and increase website traffic. To get started, create social media profiles for your business and start networking with potential customers. By applying a social media strategy, it will help you significantly increase your brand recognition. A digital marketing agency can help you to engage with your audience and bring in potential customers. Google Rankin...

Ultimate Beginner’s Guide to Social Media Advertisement

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  Running ads on an online platform can seem like a challenge for beginners. As most of the population is online these days, advertisement in social media platforms area a great way to connect to a mass audience. You can hire a  digital agency   in Gurgaon like Korra Worldwide Advertising Pvt. Ltd. for social media marketing purposes.  Korra is one of the best digital marketing and SEO company in India . Facebook ads help you to reach to a greater set of audiences with minimal investment. If you are looking to explore online advertising platforms like Facebook and Instagram, read on: Potential to Repeat Customers Remarketing is another way of reaching your target audience because users who have visited your website in the past will see your ad. The first-time people see your business on Facebook or your website, they probably glance at it and don’t go any further. In the future, if they see your ad again, it gives you a higher chance of converting those peopl...

3 Ways to Make Written Content Look Appealing and Exciting

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There is much more to written content that just paragraphs and text. The idea behind preparing written content is to induce the readers to read it. So, you can say that the prime motive behind content development is to provide the readers with a takeaway of some sort. Also, the modern age is packed with content. Start surfing through any website and/or blog, and you will find out that there are endless piles of content lying on the internet. Content creators working with various advertising agencies in Delhi/NCR are aware of the fact that not blog post and/or article ends up grabbing the readers’ attention. Therefore, written content needs to be made ‘appealing’ if you want large segments of your target audience to read it and gain something from it. Here is what content creators working with advertising agencies can do to make written content look appealing: Mix it Up With Multimedia Giving your audiences a flavourless (bland) piece of content to read wouldn’t help your cause...